How to improve the efficiency of sales activities?

 Sales activities have long been pointed out as a problem that requires a lot of overtime and long working hours.

In a mature market where economic growth is slowing down, the traditional sales style of manual labor is no longer viable.

The need to improve the efficiency of sales activities to increase the productivity of white-collar workers is becoming a necessity for all companies under the call for "work style reform," and the prospect of a declining population is adding to this trend.

In this article, we will consider ways to streamline sales activities. 

Why you should streamline your sales activities

As a company's mission is to pursue profits, the first reason why it should streamline its sales activities is to increase profits by improving productivity.

However, improving the efficiency of sales activities also brings various other benefits to a company. Let's take a look at them in detail here.


Leads to increased sales

As the market moves toward saturation, the methods of sales activities are also changing. The traditional persuasive approach has given way to a proposal-based approach, and in recent years there has been an increase in "solution selling," in which proposals include the provision of information to solve the customer's problems.

However, the reality remains the same: the more opportunities you have to make contact with your customers, the more favorable they will feel about you and the more likely you are to close the deal, not to mention the "simple contact effect" in psychology.

Consider using e-mail and phone calls to streamline your sales activities and increase the number of contacts you have with customers. If you can use the time created by the increased efficiency to cultivate new customers, you will have more opportunities to meet with them, which in turn will increase your chances of making a sale.


Improve the quality of your sales

By improving the efficiency of your sales activities, you will be able to use the new time available to improve the quality of your sales.

In particular, solution selling, which has become increasingly popular in recent years, is a method of understanding the needs of customers through interviews and negotiations, identifying issues, and presenting solutions.

If the time saved by streamlining sales activities can be used to respond to customers in real time, identify issues in past sales activities, and formulate future sales strategies such as new proposals to customers, the quality of sales will be improved.